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A penalty from Google means your search engine ranking is going to be affected.  Stay with useful and engaging content on Googles great side.  Its also important to write content related to your enterprise.  You might attract an audience but maybe not the ideal audience to your website, if you write a post on something that doesnt pertain to your business. Publish Unique Content Some business owners fall prey to using market marketing business or an agency to write and post content on their own blog.  While thats okay, do your research to ensure the content you're getting isn't also printed on another site.  An easy way is to conduct a Google search of the first paragraph of any material which you purchase from business or a writer. Check out this post on the best way best to compose original content Should you arent able to outsource your own blog posts.    Write Regularly A common situation is that business owners start writing and then stop after a brief period of time.  Keep an editorial calendar and adhere to a program for blogging. Its important to recognize that there's essentially no limit to the quantity of blogging you're doing although you should strive to blog for a minimum.  A blog that hasnt may lead individuals that stumble across that the business to be believed by it is inactive as well. You can become the thought leader in your business, Should you write about something special enough in your site.  Not every article has to be award-worthy, while thought leadership is vital.  Here are 130 ideas company blog topics that you may use all year long.    Split the Text nobody likes to read a giant block of text.

 

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Title your article so if your post is a listing of must-dos or hints.  Stumbling upon a blog article with 7 business blogging best practices introduced in a numbered list is much more attractive to readers compared to a very long post with apparently no business.  Readers may be intimidated by long blocks of text . Reduce bounce rate by breaking up blog posts into digestible pieces of information.    By adding pictures in 15, use Pictures Another way to divide text is.  Images and graphics are visually attractive and keep viewers interested.  Returning to the example in the first stage, if youre writing a blog article and youre using targeted key words for this , definitely include images of this award in the blog article!  Post images of even a party or the award ceremony to celebrate the winners. Use a stock photograph instead of not adding any image, In case you dont have any pictures to include.  Remember that correctly tagging your images can help to boost the SEO of this post to.  Google cannot read images, but it can read the alt text (text option ). Images have the potential to rank in an image search on Google.  Learn more here.   Set realistic expectations Dont expect blog success.  Results will take time.  Business sites will help convert more visitors into prospects almost instantly because they allow a company owner to display their knowledge and experience in the business. This doesnt mean working for you or that blogging isnt right.  Blogging will pay off over time. Follow these blogging best practices for your site and you need to see results!  For more help download our free guide below: This post was published and updated July 6, 2018.

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Should you use blogging to promote your business, you know that writing blog posts that are good is only half the struggle.  Knowing if to post them can make all of the difference and how to name them, talk about them commented on read and sharedor ignored.  The Colossal Content Marketing Report recently examined 1.16 million posts from 4,618 blogs by publishers such as content marketers, people and media firms. When Should You Post If youre posting just on weekdays, like 87 percent of those posts in the study, you may want to rethink your plan.  Websites posted on weekends got more shares.  Saturdays were the top afternoon for sharing: Even though just 6.3percent of posts in the analysis were published on Saturdays, these posts got 18 percent of all social shares. To 6 p.m. Eastern time), many involvement with and social sharing of posts happened after hoursfrom 9 p.m. to midnight Eastern, with a major spike from 10 to 11 p.m. Takeaway: Attempt scheduling some posts for sharing or weekends articles on social websites later at night instead of during business hours. Social sharing declined, once post titles went beyond 60 characters, however.  Should you ask a question on your post titles Survey says Yeswhile 95 percent of blog article titles didnt include those that did received nearly two times as many shares, a question mark.  Keep in mind, however, that articles with more or two question marks had the smallest quantity of shares. Takeaway: If you title blog posts, look for a middle ground.  Interest is sparked by questions, but dont go overboard.  And capitalize like a tween girl using exclamation points.  Where Do Readers Share Most social sharing of blog articles happened on Twitter and Facebook: Twitter accounted for 38.6 percent of total social stocks, Facebook Shares for 26.7 percent and Facebook Retailing for 33.8 percent.

Blogging Best Practices – Lessons Learned

Want more information to Advertise your business Register for the Web.com Small Business Forum Online.  Being a member of the Small Business Forum enables you to ask questions comment on our articles, get to learn other business owners and get exceptional offers on company services from our partners. Word Press is a CMS capable of constructing just about any type of Website and has been around for a while today you would want.  With that being said, Word Press began as a platform for blogging.  The CMS has increased a tremendous amount since its beginning, but you can observe many of its ancient influences still exist. While sites are often contained by Word Press websites, theyre only part of this Word Press website as complete.  Websites are additional on so frequently that they are regarded as an afterthought when it is time to set them in.  While we suggest a site for most sites, we need to caution folks about using sites or slapping them too hastily. Belowwe look at tips and some blogging standards to ensure your Word Press blog is a source which we actually want to see.  If youre likely to read the article according to its ease of reading readability Determines Retention If you take a look at a post, you can instantly tell. We dont if that stay on those pages for more than a couple paragraphs unless that content is absolutely amazing!  Its critical to make certain your audience isnt fighting your layout to read the report when putting together your site.  Below are strategies to maintain your legibility Use fonts.