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One tag should relate to a variety of keywords and topics that you have posted about and also you need to assign no more than three tags .  Make certain are not repetitive of one another and diverse because this may hurt your search engine optimization efforts. Link Internally and Externally If appropriate, including links and external links throughout your post is a great practice. Along with helping readers find what theyre looking for and reviving some of your content that is previous , inner linking allows you to highlight your own website's validity.  You can connect to other blog posts or to your webpages.   Shorten Your Blog URL Website URLs are one of the very first things that search engines crawl to tell what your page is all about.  For this reason, its important to maintain your URL readable and to prevent a mess of characters and numbers that offer no context.

 

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Below is a sheet that breaks down the body of a URL; it shows how to structure them and where to place keywords in URLs.  Keep in mind that your URL doesn't have to be a pick up of the webpage title.  Because they're easier for search engines and readers to understand Utilizing shorter URLs is a blogging best practice. You'll be on the ideal path to producing articles to your readers and creating a site strategy.

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From what Ive discovered SEO gets you so far.  Stay there and to achieve the top, an guide needs to be useful to the reader.  The largest reason for this is since it contrasts with Googles number one need to rank the finest useful content. To aid you, here are six of the practices Ive utilized to assist my website articles rank.  From the end of this post, youll have a playbook.    The fantastic Word Length If you Google Perfect word length for a blog article youll encounter this commonly used graph in the Serp IQ study: Many people utilize this graph to justify writing really very long posts. In my experience, a manual will outrank a manual of 2,000 words daily.  But my guideline would be to target 1,500 words.  And while I just said there is no perfect span, I follow this rule since it compels me to consider all angles of this subject Im writing about.

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  Why Short, Concise Paragraphs Do Well People dont read items on the World Wide Web anymore. They scan.  In reality, research finds that youre lucky if more people read more than 20% of what youve written. Consequently, if you want to keep people engaged along with your article, youve got to break down your writing into brief paragraphs. They look like work.  They frighten off people.  If you scare people off, they leave your website.  And if they leave your website, thats a sign to Google that your post isnt very helpful.  And when its not helpful, you begin to drop in rankings.  So, when you compose, look for opportunities to split up your paragraphs into shorter chunks.

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The first headline has the answer.  How do you fry an egg Use cooking spray.  Theres no hook. Theres no reason.  The headline creates curiosity.  You dont know what is going to create an egg easier to fry if you don't keep reading. And if they remain on your own page more, thats an indicator to Google which youve got great content.  So, after youve written your post, go back and search for opportunities to create hooks.  If you need assistance with your hooks and headlines, one source I turn to time and time again is that this free guide on how best to compose Magnetic Headlines. The Big Benefit When You Use Steps and Lists Have you ever wondered why we enjoy lists It turns out our brains are wired for lists. Participants in the study were much more likely to reach goals if they generated lists compared to people who did not.

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A Featured Snippet is an answer to a search outcome that Google picks from an articleand most frequently its in the form of a listing.  From the example above, Google reveals lots of steps about how to plan an event right within its results.  The motive Featured Snippets are so valuable is that if your post is your one Google chooses to attribute, your click-through rate skyrockets. Ive seen firsthand how valuable Featured Snippets have been for a lot of Wild Apricots articles, as theyve improved both our rankings and our traffic.  If you want to get a Featured Snippet, theres some speculation about how Google picks them, but normally whenever I write a blog post, I try to add lists or steps as often as possible.   The Kinds of Images That Work Finest Take a look at Both of These pictures.  Which do you like better (Pictures from Big Stock Photo.com) Ill have a guess and say its the image of the happy, smiling people. Its not only that the picture of rocks isnt attractive, its that were actually hardwired to enjoy images of people improved.

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Because I started using images of people in my blog articles, Ive noticed they get shared a lot longer, which is just another factor Google considers in its positions.  Its a little change that makes a significant difference.    Your Articles Should be Evergreen Perhaps you have clicked on an article from a Google search result only to obtain the content outdated When I encounter outdated articles, I click on the back button and try another result. Thats why should I need something to rank highly, I try to create whats called evergreen contentcontent that stays applicable over a long time period.  This implies I avoid writing about things that have time-based information or fads.   This has increased our blog traffic over 400 percent. If youd enjoy my entire playbook on nonprofit SEO, you can watch my free webinar How to Grow Your Organization by Obtaining Lots and Lots of Traffic to Your Website.